Privacy policy

Altair (“we,” “our,” or “us”) operates this website and online store, including all features, tools, products, and services offered through this site (the “Services”). This Privacy Policy explains how we collect, use, and disclose your personal information when you use our Services, make a purchase, subscribe to our marketing, or otherwise interact with us.

By using our Services, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We collect various types of personal information to provide and improve our Services. This may include:

  • Contact Information: Name, email address, phone number, billing and shipping address.

  • Payment Information: Payment method, transaction ID, purchase details (processed via Shopify).

  • Account Details: Username, password, preferences.

  • Order & Shopping Behavior: Items viewed, added to cart, purchased, returned, or abandoned.

  • Device & Usage Data: IP address, browser, operating system, referral URLs, on-site activity.

  • Marketing Preferences: Email/SMS opt-ins, engagement with promotions.

  • Communication History: Any messages or inquiries you send to us.

2. How We Collect Information

We may collect personal information in the following ways:

  • Directly from you: When you check out, create an account, or submit forms.

  • Automatically: Through cookies, web beacons, and tracking tools.

  • Through Shopify: Our platform provider that powers our store.

  • Via third-party partners: Including advertising platforms, analytics providers, and SMS/email software.

3. How We Use Your Information

We use your personal information for the following purposes:

✅ To Provide and Manage the Services

  • Fulfill and ship orders

  • Process payments and refunds

  • Maintain your account and preferences

  • Respond to inquiries and offer customer support

✅ For Email and SMS Marketing (With Consent)

  • Send promotional content, exclusive offers, cart reminders, and product updates via email and/or SMS

  • Personalize your experience and recommendations

  • Remind you of abandoned cart contents (see Abandoned Cart Disclosure below)

You may opt out of marketing at any time. For emails, click “Unsubscribe.” For SMS, reply “STOP.”

✅ To Track Abandoned Carts via SMS

Altair’s website uses cookies to help keep track of items you put into your shopping cart, including when you have abandoned your cart. This information is used to determine when to send cart reminder messages via SMS.

✅ For Advertising and Analytics

  • Serve you relevant ads on our website or third-party platforms

  • Analyze traffic, sales trends, and performance

✅ To Prevent Fraud & Ensure Security

  • Monitor, investigate, and prevent fraudulent or illegal activities

  • Authenticate accounts and safeguard transactions

✅ To Comply With Legal Obligations

  • Respond to legal requests and comply with applicable laws

4. Email and SMS Marketing Disclosures

If you opt in to receive communications from us:

  • SMS Message Frequency: Varies by user activity

  • SMS Message & Data Rates: May apply per your mobile carrier

  • Opt-Out at Any Time:

    • Email: Click “Unsubscribe”

    • SMS: Reply “STOP” to any message

    • HELP: Text “HELP” for assistance or contact info@altairpure.com

We never require consent to receive SMS or email marketing as a condition of purchasing any product.

5. Sharing Your Information

We may share your personal information with the following categories of recipients:

  • Shopify, which powers our store and handles ecommerce infrastructure

  • Service Providers, such as email/SMS platforms (e.g., Klaviyo, Postscript), payment processors, shipping partners

  • Marketing and Ad Partners, for retargeting or personalized advertising (with opt-in)

  • Affiliates and legal entities, if we reorganize or transfer the business

  • Government and legal authorities, as required by law

Note: The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Remember items in your cart

  • Identify browsing behavior for cart reminders

  • Analyze usage and improve performance

  • Personalize content and ads

You can modify your cookie settings through your browser or use tools like Global Privacy Control (GPC).

7. Location-Based Services (If Applicable)

If we collect or use location-based services (such as detecting your location to suggest regional products or local offers), we will do so with your consent. This information is used solely to enhance your experience and is never used to send location-targeted SMS without your permission.

As of the last update, we do not collect real-time GPS or precise location data.

8. How We Retain Your Information

We retain personal information for as long as necessary to:

  • Fulfill orders

  • Maintain your account

  • Comply with legal requirements

  • Resolve disputes and enforce our agreements

You may request that we delete your data by contacting us (see Section 13).

9. Your Privacy Rights

Depending on your location, you may have the following rights:

  • Right to Access – Request a copy of your personal data

  • Right to Delete – Ask us to erase your personal data

  • Right to Correct – Fix inaccurate data

  • Right to Opt-Out – Prevent the sale or sharing of your data

  • Right to Portability – Receive your data in a transferable format

To exercise your rights, contact info@altairpure.com. We may verify your identity before responding.

We will not discriminate against you for exercising your rights.

10. Do Not Track & Global Privacy Control (GPC)

We recognize GPC signals and apply opt-out settings based on your browser/device. Other “Do Not Track” signals are not currently honored.

Learn more: https://globalprivacycontrol.org

11. Children’s Privacy

Our Services are not directed to children under 16. We do not knowingly collect data from anyone under this age. If you believe your child has provided personal data, contact us and we will delete it.

12. International Transfers

We may transfer your data to countries outside your own, including the U.S., where Shopify and our providers operate. When doing so, we rely on mechanisms like Standard Contractual Clauses or recognized legal protections.

13. Updates to This Policy

We may update this Privacy Policy from time to time. When we do, we’ll update the “Last updated” date and post the revised version on this page. Continued use of the Services after changes constitutes acceptance.

14. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:

📧 info@altairpure.com
📬 8 The Green, Suite B, Dover, DE, 19901, USA